Whether you are a new business or have maintained establishment for years, one characteristic all businesses have in common is the need for customers. It is a supply and demand market, and it has been for a long time. Your company may have the supply that people are demanding, but if you don’t make people aware of your presence, you are going to be losing business to your competition who happens to be more visible to the public eye. In order to make yourself more known in these times is to have a big presence on the internet. One of the most important marketing strategies right now is making sure your business is showing up in the top results of search engines for keywords related to your business. Because more people use search engines to find businesses, staying visible on those sites can greatly drive up your traffic. This in turn leads to more sales. At this point you are probably wondering, “How do I get my business to show up on Google search?” The information below will provide some insight to this question.
First, a Website
To start, you will want to create a website for your business if you don’t already have one. This is where your business will show what the product is and what your company stands for. This is where you can add blog posts, pictures, videos, menus, reviews, Q&A’s, and anything else you can think of. When creating a website, there are some important habits to incorporate into it so that it is optimized for search engines, also called Search Engine Optimization (SEO). This means you are making sure your website is constantly adding and updating certain features that make your website stand out from your competitors. There are some key strategies that your business website should use if you want it to rank higher on Google. Some of these features include things like keywords, relevant titles, backlinks, and strong content.
For features like keywords and relevant titles, the main point is to focus on a few words or phrases that are connected to the topic you are writing about, as well as tied to your business. Random keywords and titles will actually bring down your Google rank. When building an onsite link structure and backlinks strategy for your company, it is important to have your links run through other credible websites that are not your competitors. Don’t use random websites to create backlinks as they could be illicit and that can also negatively impact your rank. Check out this article for more in-depth descriptions of all of these features as well as some other strategies that will increase your websites search engine optimizations. Remember that your business’ website reflects the personality of your company, so make it unique. Even features as simple as color and font can affect customer perception of your website.
Listing Your Business on Google
The next step, making sure your business is a Google listed business, is imperative for visibility in top search results. A lot of businesses do not realize that to show up as a business in a Google search they have to first make sure Google knows their business exists. There are a few different steps that you have to take in order to complete this process. Check out the steps below for a walk through in setting up your business account with Google.
- Create a Google My Business account here in order to set up all your business details accurately. There are very specific guidelines that Google requires for your business to be eligible for listing. One of the most important guidelines is that your business must have a physical location and an actual address. This cannot be a PO Box or offsite address. The rest of the guidelines are laid out here so that you can be sure your business meets the standards that Google expects.
- After creating a My Business account with Google, you will want to verify your business so Google knows that your business is legitimate. In this process, you'll go to your already existing account, navigate to the “verify now” button, and follow the instructions. In this step, it will ask you to add an address and request a postcard. This postcard is Google’s way of verifying that your address is valid and legitimate. It may take a few days to receive the postcard. However, once received, you will get a code on the postcard to submit and finalize the verification process.
- Fill out all of the business details as accurately and in-depth as possible. The more information you have about your business, the more likely you will see higher listings in search results. This is where you will want to put information about your product, your goal as a business, photos of your store and/or your products, and other important information. This is also where your reviews will be. The more positive reviews you have, the higher you will rank on search engines. It also reflects well on your business to respond to these reviews and answer any questions your customers may have. You will also want to link your website here, so your customers know where to go for more information.
With both of these steps completed, your business should now come up as one of the top-ranked results on Google for keywords related to your company, as well as direct searches. While these steps are time consuming, you are reaching thousands more than you would have been without the extra effort. The time commitment does decrease after the initial steps. However, it is still important to keep your website and business accounts updated with new information and SEO content. As your business grows, so should your use of all of these strategies.